Why Your Business Should Embrace Web 2.0
There is a mighty bitter irony which is hindering the Web 2.0 revolution. Web 2.0 holds the key to change social organisation and the place where it is being left unturned is the place where it could be most useful – in the corporation.
Most corporate culture is characterised by hierarchies and managed from the top. Suggesting ‘Facebook Fridays’ would be anathema to most large companies. There are indeed some employees already being fired when they are found ‘Facebooking’ their friends instead of crunching the numbers.
Social online platforms have revolutionised the interaction between people, they build social clout, even afford some people fame and fortune. However, when Web 2.0 social technologies invade corporate bureaucracies, they are seen as invasive and a threat.
The main point of social networking is that it is open and honest and …