The Fed will fail to raise its interest rate to 2 percent before the next recession takes hold, according to the Citigroup’s chief economist. Kenny et al. (2000) concluded that only 10 percent of the online newspapers in their study offered many opportunities for interpersonal communication” and noted that little had changed since the introduction of Videotex1 25 years earlier: Videotex wanted to push news electronically into people’s homes, and so do today’s online papers”. In a longitudinal study of 83 online news sites in the United States, Greer and Mensing (2006) found a slight increase in interactive features from 1997 to 2003. The most important facility of online newspapers according to these survey studies seems to be that online newspapers are continuously updated.
Li and Ye (2006) found similar results, and Thurman (2008) found that the BBC News website’s comments system Have Your Say” attracted contributions from not more than 0.05 percent of the site’s daily users. To summarize the research on interactivity in online journalism, it seems clear that online news sites are becoming more and more interactive, first and foremost regarding human-to-human interactivity.
However, it seems that the picture might be slightly different when online newspapers report on major breaking news events, like natural disasters and other types of crises events. Since an online news story with text and a photo is generally not considered to be multimedia, I will have the term refer to stories and websites where more than two media are utilized. However, online news sites affiliated with TV stations were more prone to utilize multimedia according to the same study. There are few studies investigating users’ attitudes towards multimedia news online.
Quandt (2008) found that 84.5 percent of the 1600 stories he analyzed in 10 online news sites in the United States, the United Kingdom, Germany, France and Russia were strictly text-based. Furthermore, they found minimal difference between the international and the US online newspapers (slightly more use of multimedia in the US online newspapers). Some researchers suggest that ethnography and a closer look at the practices and routines of online news production is the answer.
Online journalism is mostly about producing, distributing and consuming written text in various forms, even though some studies describe an increase in the use of multimedia, especially in broadcasting stations’ online news sites in recent years. Third, most of the research in the field of online journalism is limited to a focus on the presentation and to some degree the production and reception of hard/breaking news and the rhetoric of online news sites’ front pages. However, Twitter users tend to be the people who are interested in and engaged with the news.