You can help the HubPages community highlight top quality content by ranking this answer up or down. What I mean by saying so, is that there has been an evolution, change and shift of paradigm of news gathering, dissemination, presentation, consumption in every which way we can imagine from the past up to the the present technological society. Among the major sectors, only newspapers suffered continued revenue declines last year—an unmistakable sign that the structural economic problems facing newspapers are more severe than those of other media.
News organizations — old and new — still produce most of the content audiences consume. In the digital space, the organizations that produce the news increasingly rely on independent networks to sell their ads. And now, as news consumption becomes more mobile, news companies must follow the rules of device makers (such as Apple) and software developers (Google again) to deliver their content. In the 20th century, the news media thrived by being the intermediary others needed to reach customers. What they turn to most there is news that serves immediate needs – weather, information about restaurants and other local businesses, and traffic.
In a media world where consumers decide what news they want to get and how they want to get it, the future will belong to those who understand the public’s changing behavior and can target content and advertising to snugly fit the interests of each user. The news industry, late to adapt and culturally more tied to content creation than engineering, finds itself more a follower than leader shaping its business. A new survey released with this year’s report, produced with Pew Internet and American Life Project in association with the Knight Foundation, finds that nearly half of all Americans (47%) now get some form of local news on a mobile device.
In 2010 every news platform saw audiences either stall or decline — except for the web. For the first time in at least a dozen years, the median audience declined at all three cable news channels. For the first time, too, more people said they got news from the web than newspapers. Larger national online-only news organizations focused more on aggregation than original reporting.
The problem for news is that by far the largest share of that online ad revenue goes to non-news sources, particularly to aggregators. AOL had 900 journalists, 500 of them at its local Patch news operation (it then let go 200 people from the content team after the merger with Huffingtonpost). We investigate aggregation services, content farms and no-pay or low-pay news websites.