Business may be in the form of Sole proprietorship, where the owner of the business has the sole authority over the establishment. Information is also closely related to economic hegemony and the extension of power and influence; and those countries, which have ample means of communication, use information as a means to further national, economic and political objectives. During the news program, the tease does not stop there, because what is known as ‘bumpers’ and ‘teases’ are used to keep one watching through use of ‘promises of exclusive stories’ and ‘tape’, ‘good looking anchors’, ‘helicopters’, ‘team coverage’, ‘hidden cameras’ and better journalism. This is why the best news program may not have ratings as high as a news program with strong lead-in.
Most media analysts from Marshal McLuhan to Noam Chomsky, have shown, television and print news cater to the corporate and political entities who created them, and make sure they keep them in business. Generally speaking, then, the national news features middle-class and upper middle class blacks who have ‘overcome’ racial, economic and especially political obstacles, with the less affluent black more often newsworthy as protesters, criminals and victims.
Racial news featuring whites reflects similar dichotomy, with public officials and upper middle class projected as citizens who seek to advance racial integration getting more coverage and less affluent whites, who demonstrate against it being not most newsworthy, but slightly covered nonetheless. Often the subject of magazine cover stories and television documentaries, also serves as leads to more routine news stories, with actors, activities or statistics becoming newsworthy by virtue of their shedding some light on the condition of one or another complex.
The networks have always been largely concerned about making money, but at an earlier time they felt obligated to operate first class news departments. The news director who manages to arrange public matters so that public criticism is kept to a minimum, and profits remain high, rarely get fired. News and pseudo news shows, fixates peoples attention on what is peripheral to an understanding of their lives, and may even disable them from distinguishing what is relevant from what is not. The TV viewer or news listener lacking such mental preparedness, to them, a news program is only a kind of rousing light show.
In contemporary technological times, media, information, reporting has taken on a new tack, and we shall be elaborating further on this aspect of looking at other alternative takes on who and what decides news and who are the audiences and what the effects and affects are to the users. Although some stories can be delayed until a new slot becomes available, time-sensitive news will often be dropped permanently. Consumers are used to receiving the latest updates, and there is so much news about that old news is quickly discarded. If you break your arm it won’t make the news, but if the Queen of England breaks her arm it’s big news.